Today, with the advancement of technology, the world has become increasingly interconnected. With this increase in connection and communication, countries’ borders are also increasingly blurry as cultures cross borders and new people adopt new ways of life and new manners of thinking. Generally, the world powers have crossed cultural boundaries all over the world; and among these world powers, the United States has had a tremendous international influence. The United States’ cultural imperialism is apparent through the media, but Americans have grown increasingly ethnocentric despite the increased cultural diversity in the U.S.
First of all, cultural imperialism occurs when one ‘dominant’ culture infuses itself into another culture, sometimes this destroys the native culture. Over the years, the media have facilitated America’s cultural spread. It’s as if the whole world knows the United States, and most people have a sense, even if misguided, of what it’s like to be an American. The United State’s cultural dominance is apparent predominantly through fashion, music, and movies. For instance, some people strive to wear merchandise from American designers such as Calvin Klein, Ralph Lauren’s Polo, and Dona Karan’s DK. Stores like American Apparel have locations all the way in Japan, South Korea, France, Germany, and Brazil.